---
title: "The Story Behind NetStamps and its New Look"
url: "https://www.stamps.com/article/the-story-behind-netstamps-and-its-new-look/"
type: "post"
modified: "2025-11-13T15:16:53+00:00"
---
### From Innovative to Iconic: The Evolution of NetStamps®

In 1996, Stamps.com revolutionized the mailing industry by introducing NetStamps®: The first USPS**®**-approved adhesive labels that allowed users to print exact postage amounts for First-Class Mail**®** directly from their computers . This innovation eliminated the need for traditional postage meters, offering businesses and individuals a digital, more flexible and efficient mailing solution.

Over the years, NetStamps became synonymous with convenience and reliability. Their distinctive design—a blank label featuring a red border and the Stamps.com logo—remained unchanged for nearly three decades, symbolizing trust and consistency for countless users.​

[![](https://www.stamps.com/wp-content/uploads/2025/06/img-stamps-blog-new-netstamps-slide-1-1600x900-1-1024x576.png)](https://supplies.stamps.com/collections/netstamps)Embracing Change: The New NetStamps Design
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After 30 years of the classic design, Stamps.com has unveiled a refreshed look for NetStamps. This redesign aligns with our modern brand identity, emphasizing simplicity and user-friendliness. Key enhancements include:​

- **Modern aesthetic**: A slimmer and sleeker design that features the new Stamps.com logo and graphics—a reflection of our commitment to innovation and to the hundreds of thousands of business professionals we serve.
- **Enhanced print fidelity**: The new NetStamps use heavier paper with stickier adhesive and higher resolution printing to ensure clearer postage information and facilitate smoother USPS scanning and processing.

[![](https://www.stamps.com/wp-content/uploads/2025/06/img-stamps-blog-new-netstamps-slide-2-1600x900-1-1024x576.png)](https://supplies.stamps.com/collections/netstamps)[Try the new NetStamps today.](https://supplies.stamps.com/collections/netstamps)

Adding Personality: Fun and Functional Designs
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Understanding that mail can be both professional and personal, Stamps.com offers a variety of NetStamps designs to suit different occasions and preferences.

From the patriotic “Stars and Stripes” to the cheerful “Sunflower Sky,” these designs allow businesses to add a touch of personality to their correspondence without compromising on professionalism.​

Why NetStamps Remain Unmatched
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NetStamps continues to be the only USPS-approved solution of their kind, offering unmatched flexibility and convenience. Their unique features include:​

- **USPS approval**: The only adhesive labels sanctioned by the USPS for printing First-Class Mail postage.
- **On-demand printing**: Princt exact postage amounts as needed, reducing waste and saving time.
- **Versatility:** Suitable for a range of mailing needs, from invoices to personal letters.

Experience the New NetStamps®
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The redesigned NetStamps are now available through the Stamps.com Store. New customers receive a complimentary sheet upon signing up, making it easier than ever to experience the convenience and efficiency of our innovative postage solution.​

[Try the new NetStamps today.](https://supplies.stamps.com/collections/netstamps)