It’s officially time to hang your stockings by the chimney with care…and post shipping deadlines for all your customers! You understand the importance of shipping deadlines, but your customers may not. Knowing the shipping deadlines for carriers can help your customers avoid any late gifts. The best way to stress the significance of shipping deadlines is to post them everywhere you can on your site. This way, your customers can’t avoid seeing these dates. 

To help you get started, we’ve gathered a list of tips from creating popups and in-cart messages to promoting these deadlines in your email campaigns and on social media. Communicating these deadlines clearly and creatively with your customers will give them a positive shipping experience and impression of your business. And hopefully, they’ll leave a holly jolly review for your business.

Make a dedicated holiday shipping page

Your customers should easily be able to find the shipping information they’re looking for. Making a page dedicated to the holiday shipping deadlines each year helps your customers by keeping all of the dates in one place. You can include this page in your marketing efforts by linking to it in email campaigns or sharing it on social media. Your customers will appreciate not having to scour the internet for dates, and you’ll also have a sheet for you and your team to reference during the busiest shipping season of the year.

Create a popup

We know that popups can be annoying, but they can be beneficial when it comes to communicating something major to your customers. Popups are hard to ignore which, in this case, is a good thing! However, we do recommend using your best judgment with popups. Don’t block other important parts of your site; opt for a side-scrolling popup instead. This way, your customers aren’t frustrated and close out of the shipping deadlines before fully realizing what they are.

Send a “last day to order” email

Let’s face it — the holiday season is super busy, so it’s easy to forget things. Shipping deadlines are no exception. Remind all of the customers on your email list, including those who abandoned their carts, about shipping deadlines throughout the holiday season. Especially the closer it gets to the cutoffs. Although you may include them in your email campaigns throughout the season, it’s better to send one, final email a couple of days before the shipping deadlines hit. Using a subject line that includes something about the “last day to order” just might do the trick for all of your last-minute shoppers who need a nudge.

Add shipping questions to your FAQ page

FAQ pages can be essential during the holiday season. If your business has a clear and comprehensive FAQ section, your customers can avoid having to contact your business via call, chat, email, or whatever other customer service lines you have available. Giving your customers the option to find answers for themselves is a quick and easy way to boost their shopping experience. Some questions to answer in your FAQ section include: 

• How much does shipping cost?
• Do you offer overnight delivery?
• When is the last day to purchase to receive a package by Dec. 24?
• Do you ship to a PO Box?
• Which shipping carriers do you use?
• Do you ship to international addresses?
• How can I track my package?
• How quickly do you process orders at your warehouse from the time of order?
• What do I do if I haven’t received my package?
• What is your returns policy? 

Add in-cart messaging

If a potential customer has already added a product to their cart, it’s up to you to convince them to complete their purchase. How can you give them the push they need? In-cart messaging is a great way to start! Add messaging that includes shipping deadlines as well as information about when their order will ship and if free shipping is included. Your customers will appreciate all of the proactive communication, and they’ll be more likely to finish their checkout. 

Promote express shipping as deadlines pass

Sometimes, customers won’t be able to make their purchases before some of the earlier shipping deadlines. Although it’s more expensive, it’s still a good idea to highlight the expedited shipping options your business offers. Your customers will be more likely to use these options during this time of the year, and with Christmas on a Sunday this year, they might really need expedited shipping options where available. 

2022 domestic holiday shipping deadlines 

Now that we’ve shown you how to communicate the 2022 holiday shipping deadlines to your customers, it’s time to give you those deadlines! We’ve listed the shipping deadlines for UPS, USPS, and FedEx below. 

UPS Holiday Shipping Deadlines

• UPS 3 Day Select®: Monday, December 19, 2022 
• UPS 2nd Day Air® services: Wednesday, December 21, 2022
• UPS® Ground shipping: Check ups.com/ctc for details
• UPS Next Day Air® services: Thursday, December 22, 2022

USPS Holiday Shipping Deadlines

• USPS Retail Ground™: Saturday, December 17, 2022 
• First Class MailⓇ: Saturday, December 17, 2022 
• Priority MailⓇ: Monday, December 19, 2022
• Priority Mail ExpressⓇ*: Friday, December 23, 2022 

*Priority Mail Express postage refund eligibility is adjusted for shipments mailed December 22-25

FedEx Holiday Shipping Deadlines

• FedEx GroundⓇ Economy: Thursday, December 8, 2022 
• FedEx GroundⓇ:  Wednesday, December 14, 2022 
• Home DeliveryⓇ: Wednesday, December 14, 2022 
• Express SaverⓇ: Tuesday, December 20, 2022
• 2DayⓇ Services: Wednesday, December 21, 2022 
• FedEx Same Day: Friday, December 23, 2022

Conclusion

Shipping deadlines are more than dates on a calendar. These cutoffs are the last possible day your customers can order gifts and still have them arrive in time for the holidays. It may feel like you’re overcommunicating, but it’s easy to lose track of time during the holiday season, so reminders can be extremely helpful. Using your website, social media, and other pieces of your online presence to give your customers shipping deadlines elevates your customer service and shows your customers you care about their holiday season. 

Keep the holiday cheer going all year round with a 30-day free trial to Stamps.com.

How can you reach a wider audience and increase sales? Try shipping internationally! Your products are amazing, and more customers should see what your business has to offer. International shipping may require a slightly different shipping process than domestic shipping. However, international shipping is a way to boost sales, and we’ll show you the steps needed to create an international shipping process. 

1) Check for international shipping restrictions

Much like domestic shipping, international shipping comes with a set of restrictions and guidelines. International shipping restrictions may vary from carrier to carrier and by whether your shipment will be traveling by air or ground-based carrier services. Each carrier’s shipping restrictions can be found on their website. For more information about international shipping restrictions, contact your carrier directly.  

Once you’ve reviewed the international shipping restrictions applicable to the products your business ships, communicate these guidelines with customers. Explaining international shipping limitations to your customers during the checkout process will create a more pleasant shipping experience. Also, knowing international shipping restrictions keeps shipments from being returned and/or your business from receiving penalties. 

2) Decide how taxes and duties will be paid 

Before we talk about paying taxes and duties, let’s discuss the difference between the two. Duties are additional costs given to specific products as they enter specific countries. Duties are imposed on items that can compete with items created within the country. For example, if you’re shipping coffee to a country known for selling coffee, especially at a higher price, the duties added will be greater for this product. Taxes are given to a product based on its overall cost and the amount of taxes on a product will vary from country to country. 

If you’re shipping to the UK or the EU, customs forms will need VAT (Value Added Tax) and IOSS (Import One-Stop-Shop) numbers. VAT is determined by a product’s cost, minus any components of the product that have already been taxed. IOSS is a business-specific number given by your store of marketplace and choice. IOSS gives your business the opportunity to pay VAT instead of having the financial responsibility fall on your customers when their package is delivered. VAT and IOSS numbers are tax ID numbers and help determine: 

• How the taxes and duties will be calculated 
• When the taxes and duties will be paid in the shipping process
• Who will pay or has paid the taxes and duties 

3) Familiarize yourself with customs forms 

Customs forms are additional pieces of documentation attached to your shipments. These forms can be physically or electronically submitted, depending on the carrier used. Customs forms include information about the content of your package and help your shipment move through customs offices faster. 

As we mentioned earlier, packages headed to the UK or the EU will need VAT (Value Added Tax) and IOSS (Import One-Stop-Shop) numbers on the customs forms. Additionally, shipments passing through or going directly to most countries in the EU will be required to have Harmonized or HS codes. HS codes are six-digit codes used to represent a product and its attributes. HS codes are also universal, so assigning them to products helps to bypass potential language barriers.

Note: Shipments to Puerto Rico and military addresses are considered domestic shipments but will need customs forms. 

4) Utilize international carriers like GlobalPost 

Our partner carrier, GlobalPost, provides merchants with an efficient international carrier service. GlobalPost works with carriers across the globe to decrease shipping delays and get packages to your customers safely. When using their GlobalPost Standard International service, you can expect:

• Door-to-door tracking
• Up to $100 in parcel coverage for loss and damages, including the shipping cost
• On Demand HS Classification Tool for up to five daily searches
• Free HS Code Fulfillment Service that allocates the right tariff code to your parcels
• No customs forms to print

5) Create an international shipping label with Stamps.com Online 

Click the Mail tab on your dashboard. 

Select your label/paper size from the Print On drop-down menu. 

Use the Mail To drop-down menu to choose the destination. 

Enter the recipient’s address manually or from your Stamps.com Contacts list. 

Weigh your shipping materials. If using your connected Stamps.com Postal Scale, the package’s weight will show automatically.* Then weigh each individual item within your box. You’ll need these weights for the customs forms later on. 

*Note: Confirm the Auto box next to your item’s displayed weight is checked. 

Pick a USPS international service option from the Service drop-down menu. Only options available to the destination country will be shown. 

Purchase additional insurance, especially for high-value packages. 

Click Edit Form in the Customs section. 

Select the best description for the items you’re shipping from the Package Contents menu.

Click the Non-Delivery Options menu and select your preference. 

Enter an International Transaction # if applicable. 

Select the Add Item option. 

Here, you’ll add your product’s description, the quantity of the item, as well as the item’s weight and value. You’ll repeat this process for each item in the package. If you need to add a description, remember to be specific for shipments traveling through or to the EU. Avoid general descriptions like “clothing” or “electronics.” Shipments through and to the EU will also need HS codes added. A complete list of customs requirements for each USPS mail class can be found in our Learning Center. 

Agree to the USPS Privacy Act Statement and Restrictions and Prohibitions and click Save. 

Edit your international shipment’s mail date if the package will not be shipped on the same day the label is created. 

Leave the Hide Postage Value box checked.

Select Print Receipt if you’d like a printed copy of your receipt when your label is printed. 

Create a Reference Number for the Stamps.com Print History files.

Select or create a cost code as needed. 

For new merchants, we recommend printing a sample first. Once you’ve confirmed the test print is correct, hit Print Postage. 

If you notice incorrect information on your label after printing, click the Reprint button on your screen. One big thing to note is you’ll have one opportunity to reprint. 

For instructions on creating an international label through Stamps.com’s PC Software, visit our Learning Center. 

Conclusion 

You’ve learned how to evade negative shopping experiences for your customers by communicating shipping restrictions. You understand how to complete customs forms and decrease the chance of shipping delays. You’ve found international shipping options with carriers like GlobalPost and walked through creating international labels on Stamps.com. Now, you’re officially ready to open your store to global customers!