ecommerce

When it comes to your online e-commerce business presence, creating your “About Us” page requires careful consideration and attention to detail. When customers visit your website they often want to learn more about your company such as who is behind it, how long has the company been in business, and what is the company’s mission […]

Nobody wants to lose money, but even the most experienced eBay seller makes mistakes.  Here are three of my biggest eBay fails.  Read and learn.  The Trader Joe’s Nightmare About 8 years ago, I bought $1,000 worth of Trader Joe’s sea salt caramels to sell on eBay.  I’d never sold food before, but I looked […]

If you’re just starting out with AdWords for your online business—or are curious about digital marketing in general—it can be very confusing to figure out how to deal with keywords. Fortunately, Google has long included a keyword planning tool as part of the AdWords platform that handles advertising campaigns within its search engine network. Even […]

A few months ago, I woke up to thousands of dollars of eBay sales.  I couldn’t believe how many iPhones I’d sold!  Unfortunately, I don’t sell iPhones.  Last weekend, the same thing happened to one of my former eBay students.  When she logged onto the site, she noticed that someone had used her account to […]

We currently sell about $14,000 a month in preowned merchandise on eBay, but expenses are high, and we’re always looking for ways to save money. If you want to be a successful eBay seller, it’s extremely important to run your business lean and mean.  The following tips will help you keep as much money in […]

3 Tips for Growing Your Sales on Amazon Prime Day Amazon Prime Day – it’s like Black Friday in the middle of summer, minus the turkey leftovers and holiday deadlines. This year as in the past, Amazon will offer its Prime members “a 2-day parade of epic deals” on Monday, July 15 and Tuesday, July […]

By 2021, e-commerce is projected to grow to more than $4.8 trillion in US dollars. As more and more consumers transfer their shopping to online, it’s important to change the way you interact with your customers to create an exceptional online experience. An important part of that online experience is having a blog. With a blog, you can connect […]

Over the past several years, Facebook has emerged as one of the most viable digital tools for marketing your business. The first step, of course, is to start your own Facebook business page. If you’ve already got that, then you’re one step ahead of the thousands of businesses that have yet to realize the marketing […]

Online marketing can open up your business to a whole new world of customers, drive your sales up, and even help you connect with buyers on a deeper level. But what happens when you’re doing it all wrong? Read on to find out how these seven online marketing pitfalls could end up costing you dearly. […]

If you’re interested in selling high-profit items on eBay, you should definitely be frequenting estate sales.  Part one of this multi-part series focused on the kitchen.  Next stop?  The garage! Garages are filled with goodies just waiting to be snapped up by savvy sellers.  The more disorganized the garage, the better.  There’s gold hiding in […]

If your small business does not have a strong SEO strategy, you are almost certainly missing out on customers. According to a recent survey, the vast majority of consumers search online to find businesses in their area. Local search is becoming increasingly important for small businesses who want to use the Internet to find new […]

Everyone knows that the frenetic Christmas shopping season officially kicks off on Black Friday, the day after Thanksgiving. Following shortly after Black Friday is Cyber Monday, a retail holiday started in 2005 as retailers sought to capitalize on the growing trend of online shopping. Sandwiched between those two retail extravaganzas, on the first Saturday after […]

Unprecedented. If there’s a word that has been used more than any other to describe 2020, that’s quite possibly it. People have changed their routines and habits in everything from work to school to dining out to shopping, and it’s likely that this will continue into Q4. With the 2020 holiday season fast approaching, it’s […]

Amazon’s latest virtual conference, Amazon Accelerate, is scheduled for Sept. 1-3 from 9:00 a.m.to 2:30 p.m. Pacific. It’s a great opportunity to meet up with other online retailers and storeowners to learn about how they can adapt to a post-pandemic economy. What to Expect From the Amazon Accelerate Event So what’s happening with Amazon Accelerate? Prominent […]

In recent years the start of the Holiday season for retailers has unofficially begun the day after Thanksgiving, Black Friday. This year more than two dozen national retailers are ready to make October 10th—full six weeks before Black Friday—the unofficial start of the Holiday retail season. What is the 10/10 Retail Holiday? In what could […]

Every year small businesses across the U.S. look forward to one of the fastest-growing retail holidays, Small Business Saturday. Falling on the last Saturday of November, November 28th this year, Small Business Saturday gives independent retailers a chance to promote their businesses and reach out to eager holiday shoppers. Last year, American shoppers spent nearly […]

If you’ve added WooCommerce to your WordPress website, you now have a fully functional e-commerce website. Want to up your game even more? Improve customer experience and increase sales by adding live chat. Benefits of Adding Live Chat to Your WooCommerce Store Although online shopping is extremely convenient, it can sometimes be difficult to navigate. […]

Introduction to Dynamic Pricing If you want your business to scale, you need to stay with the times. Nowadays, consumers are highly aware of the market and do their research on a brand before making a purchase. Thus, it’s important to be aware of the current online retailer trends to stay on top. One such […]

Even though I am an eBay seller and educator with 16 years’ experience and 20,000 + feedback, I am constantly trying to think of ways to work smarter, not harder.  Last January, right before COVID hit, I decided to downsize and streamline my eBay business.  Instead of running it out of a warehouse, I moved […]

Inflation and supply chain issues are slated to continue affecting the holiday season. Traditionally, the holiday shopping season is the most eventful time of year for businesses. However, with ongoing financial difficulties for customers and merchants alike, your customers are going to be cutting back on their holiday purchases. This means your business needs to […]