Free Webinar for Small Business Owners: Improving ROI with Email Marketing

LOS ANGELES – April 23, 2012® (Nasdaq:STMP), the leading provider of USPS® postage online and shipping software to over 400,000 customers, is pleased to announce a free webinar for small business owners to discuss how using email marketing can improve ROI and increase revenue. The webinar will be presented by email technology leader Silverpop and will discuss methods for business owners to manage all kinds of customer communications — from monthly newsletters to behavior-driven messages such as sign-up and order confirmations.

What: Free webinar “Instant ROI: Using Email Marketing to Stay in Touch and Drive More Business”

When: Wednesday, April 25 at 11:00 a.m. PT/2:00 p.m. ET

Where: Register at

Topics Covered:

  • Using an email service provider for delivery
  • Developing an email frequency strategy
  • Designing better and more compelling email creative
  • Driving more email newsletter subscriptions
  • Adding more customers to your email list

About (Nasdaq:STMP) is a leading provider of Internet-based postage services.’s service enables small businesses, high-volume shippers, enterprise shippers, and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office. The Company targets its services to small businesses and home offices, and currently has PC Postage partnerships with Avery Dennison, Microsoft, HP, Office Depot, USPS and others.

About Silverpop
Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today’s customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop’s products are designed for marketing departments across a variety of industries that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company’s focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe., the logo and PhotoStamps are trademarks or registered trademarks of Inc. All other brands and names are property of their respective owners. Investor Contact: Investor Relations
(310) 482-5830

Press Contact:
Eric Nash
(310) 482-5942
[email protected]