Ship with UPS in Stamps.com!

Stamps.com is thrilled to announce a new partnership with UPS, one of the world’s largest and most reliable delivery services. Now, in addition to USPS, Stamps.com customers have access to UPS® services with special discounts up to 82%. Now you can ship and manage both USPS and UPS shipments from one convenient interface!

The benefits of using UPS shipping through Stamps.com:

Get Low UPS Rates – Up To 82% Off!

Stamps.com gives you access to pre-negotiated discounts of up to 72% off UPS 2nd Day Air® and up to 78% off UPS® Ground Daily Rates services.

Stop Paying Surcharges

Nobody likes surcharges and extra fees. But when you create a UPS® account within Stamps.com, many common surcharges can be avoided, saving you even more money!

Ship with UPS’s Fastest Ground Ever

UPS will reach 90% of the U.S. population in three days or less, and 75% of the U.S. population will have Saturday delivery by October 2020. Reach more customers, in more places, faster.

UPS Package Tracking Instantly Available

UPS package tracking info is immediately sent to your marketplace/store and an optional notification email is delivered to your customer once an order is shipped.

How do I enable UPS shipping in my Stamps.com account?

Adding UPS Shipping to your Stamps.com account is simple and easy.  Follow these instructions:

#1 In Stamps.com Online, click the “Settings” (Gear) Icon in top right corner.

#2 In the left Navigation, select the “Carriers” tab and then click “Add” icon in the top Navigation.

enable ups in stamps.com account

#3 On the “Add New Carrier” page, click on the UPS® logo.

#4 The “UPS Technology Agreement” will appear. After reading the agreement, click “I Agree” in the bottom left corner.

UPS Technology Agreement

#5 The “UPS Promotional Rates Agreement” will appear. Click the link to the read the agreement and then click “I Agree” in the bottom left corner.

#6 UPS® will now be displayed in your “Settings” window as a Carrier. Close the “Settings” window by clicking the “X” in the top right corner.

#7 UPS® will appear as a Carrier in the “Carrier” Dropdown Menu.  Just select “UPS” and you can start printing UPS shipping labels at discounted rates.

Stamps.com layout

Add the benefits of UPS to your shipping mix today!

*Rates are limited to shipping from the continental U.S. only. These rates and discounts exclude shipment origins from Hawaii, Puerto Rico, and Alaska. Rates and any applicable discounts are subject to change at any time without notice.

UPS, the UPS brand mark and the color brown are trademarks of United Parcel Service of America, Inc. used here with permission. All rights reserved.

USMCA Starts July 1, 2020. New threshold for de minimis for Canada and Mexico

Starting on July 1, 2020, the U.S., Canada and Mexico will start a new trade agreement called the United States-Mexico-Canada Agreement (USMCA) which will be replacing what was formerly known as North American Free Trade Agreement (NAFTA).  The purpose of the agreement is to encourage trade between the three countries, ensure fair labor practices are followed and provide incentives for manufacturing in North America.

For online retailers, one of the key changes within this new agreement is the de minimis threshold values for express shipments (and via customs brokers) into Canada and Mexico from the U.S.

De minimis is a price threshold which countries use to determine if duties and taxes will be applied on shipments.  The de minimis threshold is different for each country, and is determined by the total value of your shipped goods, including shipping fees.  Online retailers like high de minimis thresholds for each country, since a higher threshold keeps duties and taxes from being added to the product cost for a buyer.  As an example, if the de minimis for Australia is $1000 USD, then we can ship items up to $1000 (including shipping cost) without incurring additional duties and taxes.  If the product cost plus shipping is over $1000 USD, then the buyer is going to have to pay additional costs (duties and taxes) to receive the product.

IMPORTANT!  Changes for de minimis starting on July 1, 2020 only applies to express shippers and custom brokers.  Shipments handled by the Postal Service are not changing!

Shipments Entering Canada

Postal Shipments de minimis (USPS delivery to Canada Post)

•  Goods valued over $20 CAD will have tax applicable (Unchanged)

Express Shipments/Custom Brokers de minimis

•   Goods valued over $40 CAD will have tax applicable (New with USMCA)

•   Goods valued over $150 CAD will have both duty and tax applicable (New with USMCA)

Shipments Entering Mexico

Postal Shipments de minimis (USPS delivery to Correos de México)

•   Goods valued over $300 USD will have tax applicable (Unchanged)

Express Shipments/Custom Brokers de minimis

• Goods valued over $50 USD will have tax applicable (Unchanged)

•  Goods valued over $117 USD will have both duty and tax applicable (New with USMCA)

Interested in lowering your international parcel shipments?  Contact GlobalPost and take advantage of free coverage, an easy claims process, no hassle of printing customs forms and more.

USPS Proposes holiday shipping rate increase. Starting Oct 18

The U.S. Postal Service has proposed a temporary, holiday shipping rate increase to start on Sunday, October 18, 2020 and end on Sunday, December 27, 2020.  Subject to approval by the Postal Regulatory Commission (PRC), the proposed USPS holiday rate increase will impact five specific mail classes for shippers using Commercial Base pricing – Priority Mail Express, Priority Mail, First Class Package Service, Parcel Select and Parcel Return Service. There will be no holiday rate increase for customers who purchase postage at the Post Office (retail).

The USPS has stated the temporary price increases are due to higher expenses related to the coronavirus pandemic and increased demand in holiday e-commerce activity.

Listed below are the proposed 2020 USPS holiday rate increases for customers buying postage online:

Priority Mail Express – 2020 Holiday Shipping Rate Increase (Commercial Base)

Priority Mail Express will see an average increase of 4.4%, with some cells going as high as 6.59% (0.5 lb., zone 1/2).  Lower weights under 4 lbs. traveling to zones 1-4 have larger rate increases by percentage. A 1 lb. package going to Zone 8 using Priority Mail Express will cost $39.55 in the 2020 holiday period (October 18 through December 27, 2020), compared to $38.05 currently.

Priority Mail Express Flat Rate – 2020 Holiday Shipping Rates (Commercial Base)

All three options (regular, legal and padded) of Priority Mail Express Flat Rate envelopes are increasing by $1.50 per shipment in the 2020 holiday period (October 18 through December 27, 2020).

Priority Mail – 2020 Holiday Shipping Rate Increase (Commercial Base)

Priority Mail will see an average increase of 4.2%, with some cells going as high as 5.70% (1 lb., zone 1/2). Lower weights under 3 lbs. traveling to zones 1-5 have larger rate increases by percentage.  A 1 lb. package going to Zone 8 using Priority Mail will cost $8.82 in the 2020 holiday period (October 18 through December 27, 2020), compared to $8.42 currently.

Priority Mail Regional Rate – 2020 Holiday Shipping Rate Increase (Commercial Base)

Priority Mail Regional Rate prices are increasing by $0.40 per shipment. A 1 lb. package going to Zone 8 using Priority Mail Regional Rate Box A will cost $12.50 in the 2020 holiday period (October 18 through December 27, 2020), compared to $12.10 currently.

Priority Mail Flat Rate- 2020 Holiday Shipping Rate Increase (Commercial Base)

All Priority Mail Flat Rate envelopes (regular, legal and padded) and boxes (small, medium and large) are increasing by $0.40 in the 2020 holiday period (October 18 through December 27, 2020).

First Class Package Service – 2020 Holiday Shipping Rate Increase (Commercial Base)

First Class Package Service will see an average increase of 7.0%, with some cells going as high as 9.12% (one ounce, zone 1/2). Lower weights under 4 ounces traveling to zones 1-5 have larger rate increases by percentage. A 15.999 ounce. package going to Zone 8 using First Class Package Service will cost $5.95 in the 2020 holiday period (October 18 through December 27, 2020), compared to $5.70 currently.

Parcel Select Ground – 2020 Holiday Shipping Rate Increase

Parcel Select Ground will see an average increase of 3.0%, with some cells going as high as 5.78% (1 lb., zone 1/2). Lower weights under 5 lbs. traveling to zones 1-5 have larger rate increases by percentage. A 1 lb. package going to Zone 8 using Parcel Select Ground will cost $8.52 in the 2020 holiday period (October 18 through December 27, 2020), compared to $8.12 currently.

Holiday shopping season starts on 10/10

In recent years the start of the Holiday season for retailers has unofficially begun the day after Thanksgiving, Black Friday. This year more than two dozen national retailers are ready to make October 10th—full six weeks before Black Friday—the unofficial start of the Holiday retail season.

What is the 10/10 Retail Holiday?

In what could be a win-win for shoppers and retailers alike, participating retailers have agreed to hold large sales on the weekend of October 10th. Shoppers will be able to get a head start on their holiday shopping, retailers will be better able to manage shipping delays, product inventory. Retailers face Holiday challenges every any year, but this year these are amplified due to the logistical complications of COVID-19. With more people than ever expected to do their shopping online this year, spreading out Holiday sales may be helpful for many retailers.

Why 10/10?

Deborah Weinswig, retail consultant and CEO of Coresight Research, along wit Shopkick reward app and Fashwire, conceptualized the 10/10 retail holiday as a sibling to one of the largest shopping day in the world, 11/11. Never heard of 11/11? That’s because it’s held in China. Also called Singles’ Day, 11/11 started in the early 1990s as a day to recognize singles — the four 1s are said to represent four single people. Ironically, it soon evolved into popular day to celebrate relationships. Today, tens of billions of retail dollars are spent on 11/11 each year. It’s the single largest day of offline and online shopping on the planet.

While 10/10 may never reach the level of its 11/11 counterpart, it is hoped that a new tradition can be started this year. And with more and more retailers seeing the advantage of kicking off the holiday shopping season earlier, 10/10 may very well become part of the national shopping vocabulary in the not-too-distant future.

USPS 2021 postage rate increase guide

Starting January 24, 2021, the USPS will implement new rates for domestic and international mail classes as well as its Special Services. Want to learn more about these changes and how they may impact your mailing and shipping? We’ve created a new guide for our customers detailing the USPS rate and service change for each mail class. This Postage Rate Increase Guide

includes side-by-side rate comparisons so you know how much you’ll pay on and after January 24, whether you pay retail rates or discounted Stamps.com rates. This guide also includes general shipping suggestions and a Frequently Asked Questions page to help answer any questions you might have about this rate increase.

This guide includes 2021 postage rates for:

Retail Holiday tips: Cyber Monday

The term “Cyber Monday” – the first Monday after Black Friday – was first used in 2005 as a way to promote online holiday shopping. It has since become the biggest online shopping day of the year. This year, Cyber Monday is predicted to bring in $12.7 billion in sales, up 35% from last year. In fact, due to the COVID-19 pandemic, it is expected that 9% of all holiday shoppers will be making their first online purchase this year.

Here are four tips to increase revenue on Cyber Monday.

1. Bring Customers to Your Site and Make Your Cyber Monday Promotions Visible

Just because people visit your site on Cyber Monday, it doesn’t mean they know what your sales and promotions are. It’s up to you to let them know. You can make them visible and clear on your homepage with a banner that announces special deals. Tell your customers about your best sales and what they need to know about them. You can also get their attention with a modal or pop-up window. Some online retailers send an email or newsletter to all of their existing customers around Thanksgiving Day, letting them know about upcoming deals. This can be followed up with a second volley on Cyber Monday morning.

2. Create Product Bundles

Promotion of products in bundles is a strategy often overlooked by online retailers, but it can be a great selling method for a number of reasons: 1) improved customer experience, 2) increased average order value, and 3) personalized sales and deals. Bundling also helps you get rid of dead stock because pairing unwanted items with your most popular products makes them seem more desirable. Remember that customers are more likely to purchase bundles if you group products that are often bought together. And if you combine a low-ticket item with a high-ticket item, the cost won’t be much more than the high-ticket item by itself, so customers will feel like they’re getting a real deal. Be sure to highlight the cost savings of buying bundled products.

3. Create Quick Lists of Products by Price Point

When holiday shoppers embark on a shopping expedition, they already have an idea of how much they want to spend on gifts. In fact, price is often among the top criteria as they browse through various products. You can make it easy by creating a gift guide that organizes products according to price – group items for $10, $25, $50, etc. Use your analytics data to find common sales data points. When customers can shop this way, they’ll be more likely to stay on your site to see what else is available within a certain price range.

4. Add an AI Chatbot to your Site to Assist With Customer Support

You might have more visits to your site on Cyber Monday than any other day of the year. That requires a lot of customer support. While your FAQ section will likely take care of most inquiries and concerns, an AI chatbot can be added for the harder questions. Chatbots are cheap, easy to install, answer customers’ questions in real-time, and work 24/7 without a single break. So when shoppers hit your site at 3 a.m. and want immediate answers, you can give them the support and information they want; any delay could mean losing a sale. If you can predict questions and script answers, you’ve got a chatbot that is a fast and efficient part of your customer support team.

The message is clear: This could be the best Cyber Monday ever for online sellers, and they should prepare for a lot of traffic to their sites.

COVID-1's impact on USPS international shipping deadlines

A typical year would have us just simply post the USPS holiday shipping deadlines and say “enjoy a great holiday shipping season”, but this year is like none other.

In my 20+ years of work with USPS international services I’ve never witnessed a more interesting year than 2020. I spoke with Kelley Martinez, Vice-President at RR Donnelly (a large international consolidator) and she agreed “It has been a very unique year with every day presenting new challenges. Volume surges during historically slower periods coupled with destination suspensions and resumptions with little notice has been both challenging and rewarding.” 

So, let’s have an honest conversation about 2020 “Peak” and what you really need to know about the international shipping deadlines for the 2020 holiday season.

Holiday Shipping Deadlines at First Glance

After reviewing the holiday shipping deadline (see table below) for major international markets, the USPS deadlines have not changed much from previous years. This is very interesting since postal and shipping carriers across the globe have seen delivery delays due to COVID-19 closures and increased residential delivery due to growth in e-commerce. 

First Class Package International Service201820192020
Africa1-Dec30-Nov30-Nov
Asia/Pacific Rim8-Dec7-Dec7-Dec
Australia/New Zealand8-Dec7-Dec7-Dec
Canada8-Dec7-Dec7-Dec
Caribbean8-Dec7-Dec7-Dec
Central & South America1-Dec30-Nov30-Nov
Mexico8-Dec7-Dec7-Dec
Europe 8-Dec7-Dec7-Dec
Middle East8-Dec7-Dec7-Dec
Priority Mail International201820192020
Africa1-Dec30-Nov30-Nov
Asia/Pacific Rim8-Dec7-Dec7-Dec
Australia/New Zealand8-Dec7-Dec7-Dec
Canada8-Dec7-Dec7-Dec
Caribbean8-Dec7-Dec7-Dec
Central & South America1-Dec30-Nov30-Nov
Mexico8-Dec7-Dec7-Dec
Europe 8-Dec9-Dec7-Dec
Middle East8-Dec9-Dec7-Dec
Priority Mail Express International201820192020
Africa8-Dec7-Dec7-Dec
Asia/Pacific Rim15-Dec14-Dec14-Dec
Australia/New Zealand15-Dec14-Dec14-Dec
Canada15-Dec16-Dec14-Dec
Caribbean15-Dec14-Dec14-Dec
Central & South America8-Dec7-Dec7-Dec
Mexico15-Dec14-Dec14-Dec
Europe 15-Dec14-Dec14-Dec
Middle East15-Dec14-Dec14-Dec

There are two challenges that we feel will have a significant impact on international parcel delivery during the holiday peak period.  After analyzing global parcel delivery over the last 120 days, we feel you should allow for 1-2 weeks of delay for peak this year. So, if take the most popular product by volume and destination (First Class Package International Service to Canada) and the USPS deadline provides a “mail by December 7” date, then I would try to have it out by November 30 to be safe.

Challenge #1 – COVID-19’s Impact on International Airplane Transportation

Many might not know, but those very planes you take to visit your Aunt in France are the same planes that deliver packages to other countries. Reduced routes because of COVID-19 means fewer flights and fewer flights means more packages being held waiting at transportation hubs. The situation became such an issue that USPS has resorted to ocean freight for parcels. If transportation is still limited during the holiday season, then we should expect continued delays from international transportation alone.

Challenge #2 – COVID-19’s Impact on Domestic Parcel Delivery

USPS has five international service centers located around the country in Los Angeles, San Francisco, Chicago, New York, and Miami. Depending on where you ship your package, your shipments will travel through one of these locations. To get your package to these locations, your shipments will travel on the very same network used for domestic shipments. Right now, USPS is experiencing an increase in domestic parcel delivery (up 46% in July 2020, compared to July 2019 according to data from ShipMatrix) and the holiday peak period is starting to look like a monster. If the domestic network gets clogged it will surely impact the speed of your international shipments to one of those processing centers.

Giving a Refresh on the USPS International Shipping Deadlines

I would start your Q4 seasonal sales promotions by at least two weeks earlier than previous years. By doing so it will allow a little more time to get your packages to your recipient and it will fall outside the typical holiday windows that will impact domestic and international transportation.

Should I Seek an Alternative Carrier?

Not necessarily. USPS still offers a very competitively priced product and with proper planning, you should be fine. Also, other alternatives are not immune to some of the same delivery issues and this year looks to be a challenge for all in the international shipping space. At GlobalPost, we try to address these impacts by using a mix of postal based services using USPS and other postal operators to provide the best possible postal optimized delivery experience. 

What is GlobalPost?

The GlobalPost delivery network leverages partnerships with international postal operators as well as commercial carriers to offer worldwide delivery. GlobalPost services reach over 200 countries and territories and include features not found in traditional international postal services. Get more info on International Shipping.

About the author

Shea Felix, General Manager – GlobalPost

With years of implementing global business solutions under his belt, Shea Felix brings distinct insights into the world of shipping. As the global shipping guru for Stamps.com, Shea inspires and empowers small businesses to take their services global. He is experienced in strategic planning and tactical execution, and has an exceptional understanding of product development, cross-border trade and logistics, e-commerce technology, website and mobile design, and global online marketplaces.

GlobalPost holiday shipping deadlines 2020

GlobalPost, the industry leader in affordable, innovative international shipping services, has announced the 2020 Holiday shipping deadlines to assure package delivery by December 24th.

Be sure to mail by these deadlines so your packages arrive on time.

GlobalPost Economy InternationalGlobalPost Standard InternationalGlobalPost Plus
AfricaNov 27Nov 27Dec 4
Asia/Pacific RimDec 1Dec 1Dec 11
Australia/New ZealandDec 1Dec 1Dec 11
CanadaDec 1Dec 1Dec 11
CaribbeanDec 1Dec 1Dec 11
Central & South AmericaNov 27Nov 27Dec 4
MexicoDec 1Dec 1Dec 11
EuropeDec 1Dec 1Dec 11
Middle EastDec 1Dec 1Dec 11

GlobalPost Shipping Service Descriptions:

GlobalPost Economy International is a cost-efficient international shipping service that offers tracking into the destination country for packages up to 4.4 lbs. or Flats/Large Envelopes up to 1 lb. The service includes up to $100 in coverage against loss or damage, plus shipping costs. Duties and taxes are paid by recipient (DDU).

GlobalPost Standard International is an international shipping service that offers door-to-door tracking for packages up to 70 lbs. to over 200 countries. The service includes up to $100 in coverage against loss or damage, plus shipping costs. Duties and taxes are paid by recipient (DDU).

GlobalPost Plus is a premier international shipping service that offers Delivered Duty Paid (DDP), which allows the shipper to prepay duties and taxes on behalf of its customers to minimize delays and surprise fees at delivery. The service includes door-to-door tracking and has parcel coverage up to $200. There is a volume requirement of 30 international shipments per day.

What is GlobalPost?

The GlobalPost delivery network leverages partnerships with international postal operators as well as commercial carriers to offer worldwide delivery. GlobalPost services reach over 200 countries and territories and include features not found in traditional international postal services. Get more info on International Shipping.

Shipping to the UK with 2021 VAT Rules

Starting January 1, 2021, shipping to the UK is becoming more complex due to Brexit.

If you’re an online retailer shipping products from the U.S. to the United Kingdom (UK), you will need to change your fulfillment process starting January 1, 2021.  The UK has left the European Union trading relationship and the country has implemented new rules for goods and services to be imported into the UK.

Brexit Background – UK Exits the European Union Trade Agreement

The UK officially left the European Union on January 31, 2020, a process that is commonly called “Brexit.”  This announcement triggered a “transition period,” where trade would continue as is with no changes to UK Value-Added Tax (VAT) rules, treatment of transactions or filings through December 31, 2020. 

Starting on January 1, 2021, all UK imports and exports will fall under the World Trade Organization (WTO) terms, which requires changes to many fulfillment processes for U.S. e-commerce parcel deliveries to the UK. 

Changes for E-commerce Orders Being Delivered to UK:

Under the World Trade Order terms, there are four important changes occurring for products being shipped to the UK from the U.S. (along with all countries):

#1 Register for VAT and Collect VAT Fees:  As a U.S. online retailer, you will now be required to register for a VAT number and create an online account from HM Revenue and Customs (HMRC) in order to deliver e-commerce orders into the UK.  Once you have your VAT number, you will be required to collect all VAT fees from your buyers at time of product purchase. This VAT fee was previously being completed when a parcel entered the UK, typically with the buyer having to pay VAT to release the package from Customs.  The new WTO rules pushes that VT tax collection burden to the online retailer in the U.S. who is exporting the product to the UK.

VAT rates for collection depend on the product price:

A)     Most Goods and Services valued UNDER £135 have a 20% VAT Rate

Goods and services shipped to the UK with a value between £0.01 and £135 (between $1 and approximately $180 USD) will incur VAT fee of 20% of the product price (not including shipping fees).  U.S. online retailers selling products to UK buyers are require to collect this 20% VAT fee at the time of sale.  Online retailers will be responsible to pay all VAT collected to HMRC every three months.

B)     VAT for Goods and Services valued OVER £135

All shipments with goods and services valued higher than £135 (approximately $180 USD) will be subject to the current VAT procedures, which state VAT is payable as the parcels are being imported into the UK.  These types of packages are often cleared through customs via parcel consolidators and all applicable duties and VAT will be paid to HMRC directly by the parcel consolidator, who then normally invoices the online retailer.

#2 Make Quarterly VAT Return Payments to HMRC:  Online retailers must report and pay the VAT Return (taxes) collected from their online sales each quarter to HMRC. You can find your actual deadline inside your VAT online account, but in general the deadline for HMRC’s bank to receive payment is one calendar month plus 7 days after the end of the accounting period (annual quarter).  If your VAT Return payment is late, you could be liable for additional late fees.

To submit your VAT Return, you can use HMRC’s free online service or one of the many commercial accounting software platforms that HMRC has partnered with. The approved software list includes many popular solutions such as QuickBooks Online, Sage Business Cloud and SAP. 

Your quarterly VAT Return should include key data points for your UK sales such as:

· Total sales and purchases for your account (only orders delivered to UK)
· The amount of VAT you owe from your UK sales
· The amount of VAT you can reclaim (i.e. order returns, product defects)
· The amount of VAT refund due from HRMC

#3 More Info Required in Customs Documents: All parcel shipments into the UK will be subject to customs clearance and inspections, which could add significant delays for parcels being delivered to the buyer.  U.S. online retailers shipping goods or services into the UK will need to provide import or export declarations to UK Customs.  A customs invoice will be required for each parcel that shows UK VAT along with the product price in order for the parcel to be released out of customs.

#4 Elimination of the Low Value Consignment Relief: In addition to implementing the WTO trade terms, the UK is removing Low Value Consignment Relief (LVCR) – a rule that allowed good and products from outside the EU that had a value of £15 or less (estimated $20) to be tax exempt.  In 2021, those products will now be subject to the 20% VAT rate.

The UK is taking these actions to ensure that goods and services from outside the UK are treated in the same manner as products within the country, so as UK businesses are not disadvantaged by competition from VAT free imports.

Failure to adhere to these new UK Customs procedures could result in:
· Parcels being refused entry into the UK by customs
· Parcels being returned to sender (including return shipping fees depending on carrier used)
· Parcels and products being destroyed
· Parcels incurring major delays in being delivered to buyer
· Parcels generating additional shipping and/or customs fees, or penalties

Required actions to sell and ship products into the UK in 2021

Starting January 1, 2021, online retailers selling goods or services to UK buyers will be required to register their business with the HM Revenue and Customs (HMRC) to obtain a VAT number.  Here are the steps to complete this process:

How to Create UK Government Gateway Account and Register for VAT

1.            Go to the HMRC login in page by clicking the following link:
https://www.gov.uk/log-in-register-hmrc-online-services

2.            Click on the Green “Sign in” button.

3.            Click on “Create sign in details”.

4.            Enter your Email Address and click “Continue”.

5.            The site will email you a “Confirmation code”.  Enter the code and click the Green “Confirm” button to continue.

6.            User ID Issued.

7.            Enter your name.

8.            Create a Password and hit “Continue”.

9.            Set up a Recovery Password and click “Continue”.

10.         You will now receive your Government Gateway User ID which consists of 12 numbers.

11.         You will then need to register for VAT using your Government Gateway User ID and Password.

To register with HMRC for a VAT number, proceed to the following link:
https://www.gov.uk/vat-registration/how-to-register

Do Sellers on eBay, Amazon or another Online Marketplace Have to Collect VAT?

Online marketplaces (OMP) such as eBay, Amazon, Etsy and others will be responsible for collecting the VAT from the buyer when the sale occurs on their website as long as the price is £135 or less.  For sales that are over £135, the OMP will not collect the VAT and existing import rules will go into effect (seller pays at port of entry).

Mail and Ship Anything From Home, Office, or Your Phone.