Stamps.com Research Shows the Role Mail Plays in How America Communicates
In today’s fast-paced digital world, it’s easy to overlook the enduring value of traditional mail. However, at Stamps.com, we’re always curious about the important role of mail in today’s digital world. So, we commissioned a survey of 500 consumers to get to the bottom of it.
Survey says? Physical mail continues to play a significant role in how Americans connect and communicate.
Our study found that nearly two-thirds (65%) of surveyed Americans still send letters and packages on a monthly basis. Even more surprisingly, younger generations are active mailers, with nearly half (48%) of Gen Z mailing 1-2 times a month.
Key Takeaways
- Mail is still a mainstay: Nearly two-thirds (65%) of Americans send physical mail between 1-5 times a month, and 34% mailed something just last week!
- Gen Z is on board: Even the youngest generation is embracing mail, with 48% of Gen Z sending letters or packages 1-2 times a month.
- Businesses rely on mail: 36% of surveyed businesses mail weekly, proving that it’s still crucial for their operations.
Why people love mail: it’s personal, it’s reliable
So, what’s behind this enduring love for physical mail? Our survey uncovered some key reasons:
- Personal touch wins: 37% of respondents appreciate the personal touch of physical mail, especially Gen X (41%).
- Reliability matters: 31% of Americans value the security and trustworthiness of physical mail.
- Tracking provides peace of mind: 35% of people like the ability to track their mail and packages. This preference was most pronounced among older generations, with 40% of Baby Boomers citing “tracking” as a top priority.
Mail’s not just personal: businesses rely on it too
It’s not just about birthday cards and holiday greetings. Our research underscores that mail is still a cornerstone of the business world. A significant 34% of surveyed Americans rely on mail for both personal and professional purposes, and businesses are actively driving mail volume, with 36% of those we surveyed mailing weekly. This is especially crucial for industries like law and healthcare, where secure and efficient communication is paramount.
The Challenges: cost and time
While mail has its perks, we also know it can come with a few hurdles. Here’s what some folks find a bit tricky:
- Cost is a concern: 43% of people say high costs around postage are their biggest frustration with mailing.
- Time is of the essence, especially for younger generations: 44% of Gen Z find the time it takes to mail – like waiting in line or dropping off parcels – to be their biggest pain point.
Bottom line
Physical mail isn’t going anywhere. By understanding what customers value and leveraging technology to improve the experience, businesses can continue to harness the power of mail for years to come.
Stamps.com: your mailing partner
We make it easy to send mail and packages from the comfort of your home or office. With our convenient online tools, you can:
- Save time and money: Buy postage online, print labels, and schedule pickups without leaving your desk.
- Personalize your mail: Choose from a variety of customization options to make your mail stand out.
- Track your shipments: Get peace of mind with real-time tracking information.
Whether you’re a business owner or an individual, Stamps.com is here to make your mailing experience easier and more enjoyable.
So, the next time you’re looking to connect with someone, don’t underestimate the power of a handwritten letter or a thoughtful package. It might just be the perfect way to make a lasting impression.
Frequently Asked Questions
How do NetStamps work?
You can print NetStamps if you have a Stamps.com account with sufficient postage balance. After logging in to your account, simply select print on “NetStamps,” choose how many to print, select to print on a NetStamps sheet or roll, and click print!
How fast is Priority Mail Express International?
Delivery is made by the country's postal service in 3 - 5 business days, depending on the destination.
How do I calculate domestic postage costs?
Our rate advisor feature helps you calculate exact postage or shipping rate for anything you send. All you need is your item's weight and dimensions -- we do all the math for you and recommend cheapest, fastest, and best rates across all carriers.
Does Stamps.com work on Macs?
Yes. Mac users can use our web app on any browser, or they can download our desktop app for Mac for free. Visit stamps.com/download to access all of our apps including our free mobile app.
Does postage from Stamps.com cost more than postage from the Post Office or UPS?
No. Our negotiated carrier discounts ensure you pay less for First Class Mail® stamps and get up 88% off shipping services from USPS, UPS, and other top carriers. These are discounts you will not find at the Post Office as they are reserved for high volume enterprises. Check stamps.com/carriers for latest on carriers and rates.
What are NetStamps
NetStamps are USPS-approved blank labels on which you can print your own stamps. Simply buy postage on Stamps.com, use any printer to print on a NetStamps sheet or roll, and stick the NetStamp to an envelope, postcard, or other First Class Mail.
What are the delivery times for UPS Next Day Air?
UPS Next Day Air offers guaranteed delivery by 10:30 a.m., 12:00 p.m., or end of day on the next business day, depending on the destination and specific service selected. Deliveries are made Monday through Friday, with Saturday delivery available in select areas for an additional fee.
What are nonmachinable envelopes?
Nonmachinable envelopes might be non-rectangular, rigid, unevenly thick, or have non-paper closures, meaning they cannot be processed efficiently by USPS's automated sorting equipment, and require special handling, resulting in a surcharge in addition to the standard postage.
USPS Priority Mail vs. First-Class Mail: What is the speed comparison?
USPS Priority Mail generally delivers in 2-3 business days. First-Class Mail, while more economical, typically takes 1-5 business days for delivery.
UPS Worldwide Saver vs. UPS Worldwide Expedited: What is the speed comparison?
UPS Worldwide Saver is faster than UPS Worldwide Expedited, offering delivery by the end of the next business day to major business centers, compared to 2-5 business days for Worldwide Expedited. Worldwide Saver provides a more economical alternative to premium express services while maintaining quick delivery.